Innovation & Development
Marketers and business owners are looking for options that help in minimizing the risk of failure and increase the probability of a successful launch of new products and services.
In today’s fragmented marketing environment, it is harder than ever to launch successful innovations. There are several criteria that lead to successful products, some of them are shown in the image below. Innovation isn’t important unless you want your business to survive. However, out of every 100 new consumer products that come to market, 80% to 90% fail. This results in retiring innovations from the market in only 12 months after market launch. Marketers and business owners are looking for options that help in minimizing the risk of failure and increase the probability of a successful launch of new products and services.
CONSUMERS PERSPECTIVE
BUSINESS PERSPECTIVE
Visible Stars is a new-product market research company in Saudi Arabia that helps companies innovate, develop and launch successful products
Idea Generation Research
Product Benchmarking Research
Proposition Development Research
Shelf Stand-out Research
Pricing Research (PSM)(Choice Modeling)
Idea Screening Research
Product Preference Research
Concept Evaluation Research
Packaging Evaluation Research
Volume Estimation (STM)Research
Post-launch Tracking Research
How do clients benefit from our Innovation and Product Development solutions?
EVALUATE
KPIs vs Norms
Product Delivery vs Expectations
UNDERSTAND
Purchase Drivers
Concept-Product Synergy
OPTIMIZE
Further Product Improvement
Collate Category Learning
